The ADDIE Process

 The ADDIE Model


The ADDIE model, developed in 1975, is a framework commonly used in instructional design. ADDIE stands for "Analysis, Design, Development, Implementation, and Evaluation." When executed effectively, each of these five phases builds on the previous one, promoting reflection and continuous improvement for a project or training course.




The 5 Phase of The ADDIE Model

1. Analysis

2. Design

3. Development

4. Implementation

5. Evaluation 

Let's dive into what each phase represents in the ADDIE model. 

Phase 1: Analysis

The first step in the model, the analysis phase, is designed to address questions related to improving a program or implementing a new strategy for a project. This is the pre-planning for the project you would like to create. It is essential to focus on learner, task, and context analysis. Sample questions to consider include:


- What problem requires improvement?

- Who is the target audience we want to reach?

- What learning gaps exist?

- What resources are available for us to use?

- How will we measure success?


Phase 2: Design

Once you answer your questions from the analysis phase, you can move on to the design phase. Questions addressed during the analysis phase will guide you in the second phase of the ADDIE model. The design phase focuses on learner objectives for your project. It is during this phase that you will create a master plan with clear objectives that detail the strategies you will use, the lessons to be included, how long the project will last, assessment tools, and how you will gather feedback from your project. 


Phase 3: Development

Remember those questions you answered during phase one? Going back to phase one of the ADDIE process, questions about who your target audience is and what learning gaps you are working to close for project improvement form the basis of this step. It is important to note that during the design phase, you laid out your objectives for phase three to work. 

After you develop your master plan for the project, it is time to create your project. During the development stage of the ADDIE process, you, as the designer, will develop your message. The object of this step is to communicate with your clients effectively by creating the final project. With this, you will be able to answer how you will deliver your presentation or course. Will you host an online event or in-person training? What learning management system (LMS) will be used? Will you use graphics or visual learning as part of your course? Should you engage your learners in short learning sessions with multiple hands-on activities? What type of font will you include to catch your learners' attention?  


Phase 4: Implementation

You don’t understand anything until you learn it more than one way. — Marvin Minsky

Time to put your project into action. During the implementation phase, you will roll out your presentation or course with your client or audience. It is here that you interact with your target audience, showcasing your project to get your message across. In return, your client or target audience will gain new knowledge and skills about your project that will ultimately close the performance gap for the intended project. Simply put, this phase is about teaching your audience.

Key elements to remember for this phase:


-Learning environment: During the design phase, you decided on the LMS you would be using. Will you be delivering your message in person or via virtual training? Do you have training materials available? How will your audience access what they need for the course or training? Will your clients be able to revisit your course or training if needed?


- Instructor Training: As the expert in the course or training, this is where the designer, if not the trainer, will give the materials to the instructors who will be teaching the course. If doing so, the designer and instructor should meet prior to implementing the intended course or project for in-depth training. 

During this phase, you will be able to evaluate how effectively your project is implemented as a form of reflection prior to moving on to the final phase. 


Phase 5: Evaluation

Feedback is essential in any project that you design. Evaluation is the final phase of the ADDIE process. It is important to note that reflection on the project is embedded throughout the whole process to address any issues that may occur. During the evaluation phase, the designer reflects on the objectives of the project as a summative evaluation.

Questions to reflect on during this phase may include:

- Did your target audience or client meet the requirements intended for the given problem?

- What feedback did the designer receive?

- Are there any areas for improvement in the course or presentation needed? 


The ADDIE Process Summary



ADDIE is an acronym used primarily in instructional design that stands for "Analyze, Design, Develop, Implementation, and Evaluation." Each phase or step relies on one another to create training programs and courses. The ADDIE model creates effective, systematic training programs or courses that will increase learners' knowledge and skills. The process is beneficial for addressing learning gaps and improvements for companies such as corporate training, military training, educational programs, etc.




Resources: 

Branch, R. M., & Fenn, R. (2009). Instructional Design: The ADDIE Approach (1st ed. 2009.). Springer US. https://doi.org/10.1007/978-0-387-09506-6
Cloke, H. (2022). 70 Powerful Quotes About Learning To Inspire you! from https://www.growthengineering.co.uk/70-quotes-about-learning/
Model, A. (2019). ADDIE Model. Diperoleh pada9.from 
Peterson, C. (2003). Bringing ADDIE to Life: Instructional Design at Its Best. Journal of Educational Multimedia and Hypermedia, 12(3), 227-241. Norfolk, VA: Association for the Advancement of Computing in Education (AACE).  from .

Quigley,E. ADDIE: 5 Steps To Effective Training  from https://www.learnupon.com/blog/addie-5-steps/





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