The ADDIE Model: Development

The ADDIE Model: Development

The ADDIE model is your ultimate guide to crafting engaging training programs and memorable learning experiences! This framework consists of five essential stages:1. Analysis, 2. Design, 3. Development, 4. Implementation, and 5. Evaluation. For a deeper dive into the journey through these phases, don’t miss my dedicated post on the ADDIE Process.


Today, we are focusing on the third phase, Development! This is where the action begins after establishing the foundation in the Analysis and Design phases.

In the development phase of the ADDIE model, the designer creates content and learning materials, develops prototypes, incorporates technology, and gathers feedback. The goal of this phase is to create course materials and effectively test the product, ensuring that the project is ready for implementation. Let's take a closer look at what this entails.


Content and Learning Materials

Aligning your content and learning materials with the project's specific learning objectives is paramount in this phase. The designer focuses on employing clear, relatable, and easily comprehensible language to resonate with the target audience and foster understanding. Content can take various forms, including written text, visuals, and interactive elements, all designed to captivate and engage learners.
Learning materials may encompass a wide range of resources, both physical and digital, that participants can reference and utilize throughout the course. Learning materials may encompass a wide range of resources, both physical and digital, that participants can reference and utilize throughout the course. Examples of these resources include 

  • Presentation Slides: Visually appealing slides that summarize key points, illustrate concepts, and promote engagement during sessions.
  • Handouts: Supplementary materials that reinforce learning, offering additional information or exercises.
  • Workbooks: Interactive documents that guide learners through activities and reflections, enhancing their understanding of the material.
  • Activities: Engaging tasks or exercises designed to apply the knowledge gained and encourage participation.


Technology Implementation

Designers must thoughtfully consider how to integrate a Learning Management System (LMS) with the training program. This includes incorporating various multimedia elements—such as video tutorials, audio recordings, or animations—into the LMS to enhance learner engagement and interaction.

Feedback 

Feedback is an essential component of any development process; it promotes reflection and encourages continuous improvement. During this phase, collaboration with team members and stakeholders is vital to ensure alignment with the project’s goals. Questions that should guide the feedback process may include

  • Is the content aligned with the target learning objectives?
  • Is the content engaging and user-friendly?
  • Are there any presentation errors that need addressing?
  • Are the materials easy to locate and navigate?

Summary

The Development phase of the ADDIE model acts as a crucial bridge between planning and execution. During this period, the designer builds upon the foundation established in the Analysis and Design phases to generate the materials that learners will interact with during the Implementation phase. Key activities include creating diverse learning materials, developing engaging content and prototypes, integrating technology effectively, and seeking feedback for ongoing improvement.

To learn more about the development phase of the ADDIE model check out the following YouTube video created by J. Clark Gardner, The ADDIE Development Phase






Reference: 

Branch, R. M., & Fenn, R. (2009). Instructional Design: The ADDIE Approach (1st ed. 2009.). Springer US. 

Gardner, J. The ADDIE Development Phase. Youtube. 
Peck, D. (2025) What is the ADDIE Model of Instructional Design? 2025 Guide from https://www.devlinpeck.com/content/addie-instructional-design 
Quigley,E.ADDIE:5StepsToEffectiveTraining  from https://www.learnupon.com/blog/addie-5-steps/

Wildberger, W., Lee, B. ADDIE Explained: Development: An Open Educational Resource for the Educational Technology Community

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